Every shared-service function goes through a similar awkward adolescence. Data, IT, marketing ops, … you name it. At some point a small team is asked to do two things at once: build the foundations the whole company will eventually rely on, and deliver the tasks stakeholders are assigning them right now. Those two things compete for the same hours, and the tension between them doesn’t resolve on its own. It has to be managed.
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Calculer la LTV d’une app est devenu l’une des premières étapes à effectuer quand on aborde les problématiques de croissance (Growth). Si la littérature à ce sujet abonde pour les app SaaS B2B, c’est moins souvent le cas pour les app B2C qui cumulent plusieurs petits détails qui compliquent ce calcul.
Nous allons ici tenter de calculer le revenu pour un utilisateur d’une application B2C gratuite, durant sa durée de vie (LTV). Nous prendrons l’exemple d’un jeu mobile en ligne, dans lequel deux sources de revenu coexistent : les achats in-app ainsi que la publicité display.
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Have you ever wanted Google Analytics to play a sound when a new visitor hits your site? Look no further, I have a small script for you.
While I was debugging a project’s Google Analytics settings recently, I wondered if I could have a warning about when a new visitor visited the website while I was doing something else. I came up with a bookmarklet that gives superpowers to your GA setup.
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Here is a quick Google Tag Manager tip. I recently had to help a friend to set up online sales tracking on Google Analytics. My friend was using the online learning platform Teachable.
Whenever someone purchased a lesson, s/he was redirected to an URL similar to the following:
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If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with very few clicks and without headaches. For instance, you can give a look at Visual Website Optimizer, Optimizely or Convert. However, except VWO which is the cheapest with a $49/mo starting plan, most of these tools are not affordable (several thousand dollars per month).
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