https://jice.lavocat.name/tags/google-analytics/Recent content in Google Analytics on Jice LavocatHugofr-FRAll rights reserved - 2016Thu, 11 Jan 2018 00:00:00 +0000https://jice.lavocat.name/blog/2018/technical-content-marketing-track-outbound-link-clicks/Thu, 11 Jan 2018 00:00:00 +0000https://jice.lavocat.name/blog/2018/technical-content-marketing-track-outbound-link-clicks/<p>You have a blog, you have traffic, but do you know where do your visitors go when they click links on your site and leave? Probably not. Here is a quick tutorial to show you how you can track that in Google Analytics and see where you are sending more traffic.</p>https://jice.lavocat.name/blog/2016/how-to-run-ab-experiments-with-google-analytics-step-by-step-tutorial/Fri, 28 Oct 2016 00:00:00 +0000https://jice.lavocat.name/blog/2016/how-to-run-ab-experiments-with-google-analytics-step-by-step-tutorial/<p>If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with very few clicks and without headaches. For instance, you can give a look at Visual Website Optimizer, Optimizely or Convert. However, except VWO which is the cheapest with a $49/mo starting plan, most of these tools are not affordable (several thousand dollars per month).</p>