Google Tag Manager on Jice Lavocat

Technical Content Marketing - Track Outbound Link Clicks

Thu, 11 Jan 2018 00:00:00 +0000

You have a blog, you have traffic, but do you know where do your visitors go when they click links on your site and leave? Probably not. Here is a quick tutorial to show you how you can track that in Google Analytics and see where you are sending more traffic.

Parse and use URL parameters in Google Tag Manager

Wed, 14 Jun 2017 00:00:00 +0000

Here is a quick Google Tag Manager tip. I recently had to help a friend to set up online sales tracking on Google Analytics. My friend was using the online learning platform Teachable.

Whenever someone purchased a lesson, s/he was redirected to an URL similar to the following:

https://example.teachable.com/p/lesson-name?purchased=319528&purchased_course_id=012345&purchased_list_price=6800&final_price=6800&currency=EUR&user_id=5326339&email=contact%example.org&purchased_at=1497262851&is_recurring=false&tax_charge=0

For this simple context, I just wanted to push the purchase event to Google Analytics together with the purchase price. This is how to do it:

How to run AB experiments with Google Analytics – Step by Step tutorial

Fri, 28 Oct 2016 00:00:00 +0000

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with very few clicks and without headaches. For instance, you can give a look at Visual Website Optimizer, Optimizely or Convert. However, except VWO which is the cheapest with a $49/mo starting plan, most of these tools are not affordable (several thousand dollars per month).