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    Technical Content Marketing - Track Outbound Link Clicks

    You have a blog, you have traffic, but do you know where do your visitors go when they click links on your site and leave? Probably not. Here is a quick tutorial to show you how you can track that in Google Analytics and see where you are sending more traffic.

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    Author image Jean-Christophe Lavocat 11 Jan 2018 google analytics google tag manager gtm content marketing

    Parse and use URL parameters in Google Tag Manager

    Here is a quick Google Tag Manager tip. I recently had to help a friend to set up online sales tracking on Google Analytics. My friend was using the online learning platform Teachable.

    Whenever someone purchased a lesson, s/he was redirected to an URL similar to the following:

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    Author image Jean-Christophe Lavocat 14 Jun 2017 gtm google tag manager analytics
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