Repost on Jice Lavocat

Social Media Tools to automate Content Distribution

Tue, 17 Jan 2017 00:00:00 +0000

When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your tweet has a very short lifetime ; if you’re posting on Facebook or LinkedIn, the filtering algorithm would only deliver your post to less than 10% of your audience.

Automated Content Distribution : A 30-day use case

Tue, 18 Oct 2016 00:00:00 +0000

In this article, we’ll describe an experiment we ran during the Summer : we used Repost, our content distribution tool, to automate the social distribution of my wife’s Blog. It’s a early case-study of a strategy that lead to nearly 5K visitors over a month, without doing anything. Half of her traffic came from the tool during the Summer !

The post is split in 2 sections :

Description of the initial experiment by Tami Brehse Our Experiment and Results When you get hooked by a Inbound.org experiment

7 rules to follow before sending traffic to a new landing page

Fri, 22 Apr 2016 00:00:00 +0000

We have prepared a landing page to validate the value proposition from Repost among social media professionals. Our next step is to send some traffic on the page. However, before that, we listed few things to bear in mind before putting some money into advertisement. Be sure to check them all.

I have been a great proponent of landing pages to validate business ideas and key concepts. I got really convinced about their potential after reading Will Mitchell’s post 3 steps to validate your business ideas for free. I’ve created landing pages using all kind of tools like Unbounce, Wishpond or custom html. Below you’ll find some tips, some tools and some rules before investing into traffic. When I can, I am trying to exemplify based on our current project.