Calculer la LTV d'une app B2C

Calculer la LTV d’une app est devenu l’une des premières étapes à effectuer quand on aborde les problématiques de croissance (Growth). Si la littérature à ce sujet abonde pour les app SaaS B2B, c’est moins souvent le cas pour les app B2C qui cumulent plusieurs petits détails qui compliquent ce calcul. Nous allons ici tenter de calculer le revenu pour un utilisateur d’une application B2C gratuite, durant sa durée de vie (LTV). »

Google Analytics - Real-time sound notification on new visitors

Have you ever wanted Google Analytics to play a sound when a new visitor hits your site? Look no further, I have a small script for you. While I was debugging a project’s Google Analytics settings recently, I wondered if I could have a warning about when a new visitor visited the website while I was doing something else. I came up with a bookmarklet that gives superpowers to your GA setup. »

Send Offline Events to Facebook Ads using PHP

If you are using Facebook Ads, chances are that you are simply using the conversion pixel and standard events to optimize your bids. But in complexe scenarios, you cannot use live events, and you need to switch to Offline events instead. What we’re going to see here, is how to send a purchase events to Facebook, when this purchase has been created/validated manually by the admin via a back office. »

Parse and use URL parameters in Google Tag Manager

Here is a quick Google Tag Manager tip. I recently had to help a friend to set up online sales tracking on Google Analytics. My friend was using the online learning platform Teachable. Whenever someone purchased a lesson, s/he was redirected to an URL similar to the following: For this simple context, I just wanted to push the purchase event to Google Analytics together with the purchase price. »

Développer avec Amazon Alexa - Tutoriel

La vague d’intérêt pour Amazon Alexa arrive seulement en Europe depuis 2017 alors qu’elle a débuté en 2016 aux États-Unis. Dans cet article en Français, j’ai voulu vous donner quelques pistes pour commencer à coder et développer sur cette plateforme vocale. Ceci est donc la première partie d’une série sur comment coder une application voice. L’avènement du Voice est à prévoir pour d’ici quelques mois/années et se base principalement sur des avancées en Traitement Automatique des Langues (TAL, ou Natural Language Processing - NLP en Anglais) et sur la démocratisation du cloud computing. »

Track our Startup

Let me tell you that writing content that will showcase your brand in a foreign language is not easy… and when you need to talk it’s even worse. If you add the fact that I am French (and you probably know how bad French are in foreign languages…) then you might understand why it took me so long to release a public video for Elokenz. However, I have wanted to share small bits of stories about how we are building Elokenz for a long time. »

A free setup for content upgrades

I love lead magnets and content upgrades. The idea that a reader could download a special content (a spreadsheet, an ebook, a pdf version of a post, …) in exchange of her email is really appealing. No need to beg with a pop up or with an interstitial. In this post, I’ll share with you the (simple) framework I am using on WordPress to gate content (ask for an email in exchange of a special content). »

How we defined the core values of our startup

After working with my co-founder, Fanny Arles, for one year, we decided that it was a good time for us to “discover” our company culture as we will soon be expanding our team and want to pave the road for the future and hire like-minded candidates. Many times companies fail not because of the product, but because of employees or the core team’s misalignment of core values. Until recently, I had only heard and read about the concept of company culture. »

Social Media Tools to automate Content Distribution

When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your tweet has a very short lifetime ; if you’re posting on Facebook or LinkedIn, the filtering algorithm would only deliver your post to less than 10% of your audience. »

Turning emails to html

I have recently been trying to extract an email I had created on some marketing tool to reuse it to send emails natively via my tool. I am not often working with email delivery problems or similar issues. So I faced a problem I was not expecting when trying to copy my html code. The code retrieved from my email software was not plain html. It’s actually a very easy thing to fix so this post will be very short. »

What’s happening to Twitterfeed?

With a rather short-notice announcement on October 18th, the simple but effective social media automation tool Twitterfeed declared that they will be shutting doors on October 31st, 2016. Why this happens, and what to do if you were a user is an important topic for those who want to keep sharing their RSS feed to their social accounts. What is Twitterfeed Twitterfeed was a great tool, altogether simple and efficient. The idea was pretty obvious : Twitterfeed helped users to share new blogs posts to their social accounts by using their RSS feed. »

How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with very few clicks and without headaches. For instance, you can give a look at Visual Website Optimizer, Optimizely or Convert. »

Automated Content Distribution : A 30-day use case

In this article, we’ll describe an experiment we ran during the Summer : we used Repost, our content distribution tool, to automate the social distribution of my wife’s Blog. It’s a early case-study of a strategy that lead to nearly 5K visitors over a month, without doing anything. Half of her traffic came from the tool during the Summer ! The post is split in 2 sections : Description of the initial experiment by Tami Brehse Our Experiment and Results When you get hooked by a Inbound. »