Whether you are planning to hire a short-term freelancer or your first full-time hire to build out data infrastructure for your company, you need to make sure your Organization is ready for Data. Leaders usually ask about company size (“Are we big enough yet?”) or technical maturity (“Are we sophisticated enough yet?”). These two factors give you a first approximation, but they’re too basic to get a hiring budget approved.
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Every shared-service function goes through a similar awkward adolescence. Data, IT, marketing ops, … you name it. At some point a small team is asked to do two things at once: build the foundations the whole company will eventually rely on, and deliver the tasks stakeholders are assigning them right now. Those two things compete for the same hours, and the tension between them doesn’t resolve on its own. It has to be managed.
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Sword Health is reportedly buying Headspace for a fraction of what the meditation app was worth in 2021. It would be easy to read that as one more pandemic-era valuation deflating. I think it is more interesting than that — and the public numbers tell a fairly precise story about why standalone consumer wellness apps don’t hold venture-scale prices.
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Buying an app on Acquire.com sounds simple: find a listing, check the numbers, wire the money. However, I realized that in practice, roughly two-thirds of what’s listed wasn’t worth touching for me, and even the good third would hide problems that you won’t see until you start digging. In this post, I’ll explain how I built a simple acquisition pipeline to run this search, the legal timing challenge that almost stopped my first deal, a fraud signal I almost missed on another listing, and why the first deal fell through anyway.
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This is the first post in a series I planned to write since the beginning of this entrepreneurship journey. Over the next few posts I’m going back through the last twelve months, from May 2025 to now. My goal is not only to share the ups and downs of my new venture in the mobile app world, but also to explain our values and how we approach growth strategies while staying compliant with our ethics. The posts are voluntarily delayed by about a year, so that trade secrets aren’t exposed too quickly.
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Votre projet de marketing automation est en place, et l’infrastructure est fonctionnelle ? Il est à présent important de pouvoir suivre les résultats de vos campagnes de marketing et d’optimiser les performances. Retrouvez dans ces articles les bases pour mettre en place un dashboard de reporting.
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Lorsque votre organisation dépasse une certaine taille, il sera nécessaire de bien faire communiquer chaque équipe et surtout d’être certain qu’ils ont à leur disposition les mêmes informations. Cette contrainte va poser un besoin technique assez fort, qu’il est utile d’avoir en tête dès le démarrage de votre projet.
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Lorsque votre génération de leads sera en mode croisière, vous ressentirez peut être le besoin de prioriser le traitement de vos prospects (beaucoup de leads = des leads bons et des leads mauvais). Ainsi, la fonctionnalité de “scoring des leads” va-t-elle vous être utile pour accélerer vos résultats et réduire vos efforts.
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Nous passons dans le vif du sujet avec un billet qui aborde LA fonctionnalité clé des outils de marketing automation, j’ai nommé “l’automatisation”. Grâce à elle, votre outil devient une machine à convertir vos “simples” leads en clients grâce à des actions de contact (email, sms, …) que vous définissez. Mais ce n’est pas tout, l’automatisation vous permet tout un éventail d’autres possibilités…
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Jusqu’à présent, vous avez appris à traiter les contacts déjà présents en base. Dans cet épisode, je vous explique la base de la “lead generation”, autrement dit ce que sont les “parcours de conversion” et comment les mettre en place.
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Maintenant que vous comprenez comment gérer les contacts, il devient important de pouvoir les classer par groupes (segments) afin d’avoir une vision claire de votre base de données. Cela vous servira très fréquement pour des raisons de priorisation des actions (ex : leads prioritaires) et de maintenance (ex : contacts endormis à supprimer).
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Votre prise en main d’un outil de marketing automation commence ? La première des étapes concerne souvent la gestion des contacts. Découvrez dans cet article comment prendre en main cette partie de l’outil.
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In this (long and thorough) blog post, I share in details how to create a content marketing plan for your Inbound Marketing project. You’ll also get access to a very useful spreadsheet that will help you to focus your efforts and share tasks with your team (copywriters, graphic designers, SEO, social media managers).
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Hi everyone, I hope you are not expecting something too formal for this blog post. My aim is to start a series about the relaunch of our startup Elokenz. My goal is to share insider view of what it is to re-build a project on the ashes of the previous version.
Well, in the first version of Elokenz nothing really went wrong (at the time of publishing, the tool I’m talking about is still in production). We had early traction, organic customers (word of mouth + interest got us the first dozen of paying customers for free).
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This post is part of a research series I am writing about whether or not, “SaaS Publishers” could exist and help the industry to grow. I eventually want to uncover whether there is business to be made, and if it’s the case… well, there is probably an adventure for bold people. Can a SaaS publishing company be thriving? 🤷♂️
If it’s the first time you read a post from this series, here is the list of other posts, I suggest you to read the first one:
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