What’s happening to Twitterfeed?

With a rather short-notice announcement on October 18th, the simple but effective social media automation tool Twitterfeed declared that they will be shutting doors on October 31st, 2016. Why this happens, and what to do if you were a user is an important topic for those who want to keep sharing their RSS feed to their social accounts. What is Twitterfeed Twitterfeed was a great tool, altogether simple and efficient. The idea was pretty obvious : Twitterfeed helped users to share new blogs posts to their social accounts by using their RSS feed. »

How to run AB experiments with Google Analytics – Step by Step tutorial

If you are a little bit interested by digital marketing, you have probably heard of AB testing. This concept allows you to test variations on a webpage to discover which one converts better. The idea is then to run experiment after experiment to improve your conversion rate. Several amazing tools allow you to do that with very few clicks and without headaches. For instance, you can give a look at Visual Website Optimizer, Optimizely or Convert. »

Automated Content Distribution : A 30-day use case

In this article, we’ll describe an experiment we ran during the Summer : we used Repost, our content distribution tool, to automate the social distribution of my wife’s Blog. It’s a early case-study of a strategy that lead to nearly 5K visitors over a month, without doing anything. Half of her traffic came from the tool during the Summer ! The post is split in 2 sections : Description of the initial experiment by Tami Brehse Our Experiment and Results When you get hooked by a Inbound. »

Using a Live Chat on your app - Setting up Drift with Google Tag Manager

This post is not a review about Drift, but rather about how to use Google Tag Manager and how to make the most of ‘events’ collected on your application : here I will use Drift as a concrete example. A few days ago, Hiten Shah (@hnshah) submitted Drift on Product Hunt. Drift is nothing new : it’s just an in-app chat for your application. If you’re looking for in-app chat solutions, you will find dozens : Intercom, Tawkto, Zopim, Olark, Smooch… »

Author image Jean-Christophe Lavocat

Conférence Web E1 Saison 4 - Thème : l'Echec

Si vous suivez mon blog (allez, ça ne demande pas trop d’effort, j’écris moins d’un article par mois), vous savez que j’ai participé à la conférence E1 l’an dernier à Toulon. Une nouvelle édition du E1 est prévue d’ici quelques semaines. La conférence aura lieu le 02 Juin et le ticket d’entrée est à 50€ (quelques billets à 25€ sont encore disponibles à l’écriture de ces lignes). L’ambiance et l’équipe organisatrice en font une des conférences majeures du Sud de la France (avec le Shake cela va de soi). »

Author image Jean-Christophe Lavocat

7 rules to follow before sending traffic to a new landing page

We have prepared a landing page to validate the value proposition from Repost among social media professionals. Our next step is to send some traffic on the page. However, before that, we listed few things to bear in mind before putting some money into advertisement. Be sure to check them all. I have been a great proponent of landing pages to validate business ideas and key concepts. I got really convinced about their potential after reading Will Mitchell’s post 3 steps to validate your business ideas for free. »

3 mistakes I made during my first startup

Three years ago was an important period of my life. I was in my final PhD year, and I decided to create my first SaaS product. This first experience taught me an amazing amount of things. I had no pressure to do it since my PhD was still going on, and it was more like a side project. The project crashed more or less at the end of 2014 for several reasons. »

Turning problems into Challenges

There is a small difference between a problem and a challenge, however, this difference might change your mindset. In this post I’ll try to convince you that changing your vocabulary can have a positive outcome on your daily life, especially on professional aspects. Semantic Let’s start with a bit of semantic : Problem Something that ​causes ​difficulty or that is hard to ​deal with A problem is also a ​question to be ​answered or ​solved, esp. »

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Applying for patent in a bootstrapping startup

Protecting intellectual property in a digital world is tricky. I know that perfectly well since I have always tried to reverse engineer applications or online services other created. I had a lot of fun while learning how to crack software 15 years ago. Later I realized how easy it was to cheat on Flash games and spent some time cracking online contests just for distraction. More recently, when I tried to create a startup called WordiZ. »

Author image Jean-Christophe Lavocat

Quand brûle notre sous-sol

J’ai longtemps imaginé les mines de charbon comme des endroits tristes, gris, où le biotope est ramené à son strict minimum. L’Homme est souvent le seul animal croisé dans ces paysages. Cependant, quel que soit l’endroit de la planète, là où il y a des mines de charbon, il se produit un phénomène d’une nature étonnante. Cette manifestation (que j’ai découverte en relisant un ancien article de New Scientist) est autrement plus colorée que l’image que l’on peut garder d’un chapitre de Germinal. »

Author image Jean-Christophe Lavocat

Des murs qui fondent pour remplacer la climatisation

(Cover photo - Credit Benjamin Benschneider/ZGF) Il est environ onze heure du matin et comme d’habitude depuis l’arrivée des beaux jours, c’est l’heure à laquelle la paroi principale du mur qui vous fait face change d’aspect. Au fil de la journée, vous savez que la température qui monte va faire fondre cette paroi, et lui donner des teintes changeantes. Depuis que vous travaillez dans ce nouveau bâtiment vous avez bien sûr été curieux de constater l’absence totale d’appareils de climatisation. »

Author image Jean-Christophe Lavocat

Designing a landing page for color-blind people

As I am going on with the development of our backend and several new features, Fanny did a very great job in redesigning our homepage. We will be discussing that in a future post. In the meantime, I wanted to share with you an anecdote about the first version of our homepage. Elokenz v1 Homepage When I designed our first home, I had no real experience about how to do this kind of business. »

Image conversion using Amazon Lambda and S3 in Node.js

Lambda is one of the many services offered by Amazon Web Services (AWS in short). The tool was built to help developers who need to frequently run small easy tasks, and don’t need a dedicated server (and all the fuss that goes with it) to perform them. For each new task, Lambda will spawn an EC2 instance and run your task on it. The billing is made relatively to the RAM you allocated to the task, and the time it took to perform. »

Author image Jean-Christophe Lavocat

How much time should you spend on content creation VS amplification ?

When working on content marketing, adjusting the time you spend between creation and distribution can be difficult. In this posts, several experts give their best tips on how to choose a good balance. As you start writing blog posts and distributing on various media (social media, communities, forums…) you might wonder how to balance your efforts. Most of the content planning and analysis can be done asynchronously : planning can be done much in advance, and analysis could be scheduled regularly. »

How to track time when working on content marketing?

Content Marketing is known for being really accessible (everyone can do it, registering a domain name for a self hosted wordpress blog is cheap) and can be quite effective if you do it properly, with a purpose and with associated metrics. However, content marketing faces one big issue : it takes a lot of time. In this post, we’ll try to address the following question : How can a writer track time when working on a blog ? »